How Can Cinema Advertising help Small businesses?

Advertising in cinema

Advertising in cinema Screen is a medium through which businesses reach out to target consumers in a distraction-free compelling environment. It not only provides a 360’ view but the audience is much more fresh minded and attentive. Businesses have tried to take advantage of movie theatre audiences for as long as the industry has been around. Cinema has been known for impacting society and the businesses think it to be a great idea to advertise through either cinema theaters or in beginning of movies or during intervals. With so many new start-ups coming up and small businesses also resorting to new tactics to advertise their products and services, cinema advertising provides a great platform. Unlike TV commercials, theaters provide a larger than life screen, larger audio systems and an audience which focuses on nothing other than that screen. They can’t change the channel or opt out of viewing. If your product is relative to the film then you get more concentrated audience than the other forms of media, saving them time and costs. Also cinema advertising is known to be cheaper thn other advertising with the help of other media. Rates for advertising Cinema theatres depends on the type of cinema screen, number of seats, cinema location and the cinema brand. Cinema advertising cost for Multiplex cinema advertising is normally higher than that for single screens. Cinema advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. Ads in cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played. A censor certificate is required to play any video ad in a cinema. Although there are some loop holes like what if large no. of your audience does not go to cinemas to watch a movie or do not enter cinema during the time of advertisement. But even so cinema advertising has proven to be a great way of marketing products and services.