Delhi HC punts Vimal Elaichi ad case as agencies reshuffle
A jurisdictional ruling in the Vimal Elaichi surrogate-advertising dispute topped a quiet 48 hours, with agency and account moves filling out the rest of the beat.
Regulation and litigation
- Delhi HC punts Vimal Elaichi plea against FDA notices to SRK, Ajay Devgn and Tiger Shroff (2026-09-14) — The court dismissed PB Agro's challenge on territorial jurisdiction grounds alone, leaving Maharashtra as the venue and the underlying surrogate-advertising question against its three celebrity endorsers entirely unresolved. BestMediaInfo
Agencies and accounts
- INNOCEAN India picks up GianChand Single Malt's digital mandate (2026-09-16) — The Hyundai-parent agency group extends its India footprint into spirits with a social-first brief for the whisky brand, a category increasingly testing creator-led marketing under advertising restrictions. Marketing Mind
People moves
- WPP Media names Selvi Salini Associate Director (2026-09-16) — The appointment adds to WPP Media's India leadership bench as the network works to defend share against independent and holding-company rivals chasing the same CTV and commerce budgets. Marketing Mind
Worth watching
Whether PB Agro refiles in Maharashtra courts, and whether the underlying Vimal Elaichi surrogate-advertising question triggers wider scrutiny of celebrity endorsers on pan masala-adjacent brands.
