Desi Hangover launches new campaign with Swadesi flavour
Desi hangover
In a motive to boost the Indian Economy Prime Minister Narendra Modi gave out a call to Indians to buy only Made In India goods , with a slogan Vocal for Local . Desi Hangover in support to Prime Ministers ‘vocal for local’ vision introduced a campaign ‘Swadesi 2.0’ which urges Indian consumers to buy only Indian made goods . The campaign brings out the benefit of swadeshi made goods, and uplifts the Indian Brands.
The brand has released a Television Commercial , for its campaign to reach the public and extend the brands reach
Through the campaign, the brand plans to introduce to its customers a new range of products which are at par with international quality standards but are made in India
Through this campaign the brand focuses to lure its customers towards its array of products and make people turn their minds towards Indian goods.
The brand has used various social media platform to promote their products which involved posts and stories of Desi Brands. The campaign would be a effort to increase the Swadeshi customer base by making people ‘take the Swadesi Pledge’, and to adopt Made In India goods . The pledge it itself defines true meaning of the Swadesi 2.0 campaign.
