Dhara Brings back memories from the yesteryears

Dhara comes back with a retro touch. Dhara is back with its original ad form which speaks about the goodness of the brand. The brand tries to go down the memory lane where the Dhara Advertisement used to play in Door darshan with the  jingle and the jalebi kid

The pandemic has disrupted the normal life of the people and people have started to stay at their homes and spend some quality time, the advertisement and media industry have seen it as a big chance to recollect the golden past a vibrant example of this is the huge success of Ramayana and Mahabharata which was recently being aired during this lockdown and has recorded as a huge hit.

Dhara being a brand of edible oil has ruled the hearts of Indian Consumers since 1988, During this phase of lockdown people have started to cherish their moments at home and they have started traveling back to the golden era and relieve those old and beautiful memories. The particular Dhara tune can help consumers feel the nostalgia and get connected to the brand with an emotional touch said by Dinesh Agrawal, business head – Dhara, Mother Dairy.

The campaign can currently be seen on various social media platforms like Facebook, Twitter, Instagram, and YouTube to reach each and every customer of the brand.

Indian culture speaks about bonds and the late 90s is an apt example where family bonds were given utmost importance, but recent times saw a  system with declining family values, the pandemic, however, has shown us how important family is for us and how we must value the existence of family in our life so this campaign is mainly focussed  to bring back the same goodness that once a prime part of everyone’s life. said by Amrita Sharma, creative head, Mixed Route Juice