Edelweiss Tokio Life Launches ‘Active Income’ Campaign Starring Sonu Sood

A joint venture between the Edelweiss Group and Tokio Marine Holdings Inc. of Japan, Edelweiss Tokio Life Insurance has signed Indian actor, Sonu Sood, as the Product Ambassador for its latest product campaign, Edelweiss Tokio Life ‘Active Income’. 

Sonu Sood is the perfect choice to be the Face of Edelweiss Tokio Life ‘Active Income’ as his tremendous contribution to public service during these challenging times can’t be neglected. With the brand’s values of putting customers first Sonu’s association with the product resonates closely. He represents a unique blend of commitment, perseverance and stability, traits that are extremely relevant to the life insurance category, and more so to Edelweiss Tokio Life Insurance.  The insurer hopes to highlight the need for continual income in every circumstance, through a quirky and effective ad campaign. 

The product campaign tagline resonates with the emotion; “Ab income milegi har saal, saalo saal”! Edelweiss Tokio Life ‘Active Income’ allows customers to meet both short-term and long-term financial goals, especially in light of economic volatility. It also offers guaranteed income, flexibility, and cash bonus.

Commenting on the launch, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “Edelweiss Tokio Life has always believed in removing limitations for our customers. We have relentlessly worked to ensure that our customers achieve their dreams and aspirations, despite challenges they may face. With SonuSood’s versatility, appeal, and the significant work he has recently done for society, Sonu has truly made #ZindagiUnlimited for several people in this country with his selflessness. He has emerged as a real-life hero and we are proud to have him associate with our brand.” 

Sonu Sood said, “This is my first endorsement deal in the insurance category. My decision to associate with Edelweiss Tokio Life Insurance stemmed from how closely the brand resonates with me. Each one of us has now realized, how important it is for us to have a stable income to manage day-to-day living. I am happy to partner with Edelweiss Tokio Life Insurance, in helping all of us live our #ZindagiUnlimited.”