Fast&Up is booming with business due to pandemic
Fast&Up, a growing startup funded by Sixth Sense Venture is now witnessing a growth in its business after the launch of various health products.
Due to COVID-19, people have become more health-conscious and are now opting for more health-related products. Health products and sanitary products have seen a great rise in the demand and supply due to the current situation.
Fast&Up is now offering a wide range of health products like Vitamin Tablets, Energy gels, calcium supplements, magnesium supplements, and so on.“Covid-19 has expedited the growth for us as the early acceptors were sports etc. That age group has now widened with increasing understanding of the need for it, as Covid-19 shows our vulnerabilities. We are now trying to get better solutions for masses,” says Varun Khanna, Cofounder of Fulllife, the company which manages Fast&Up.
The company has recorded a 50% CAGR growth in the past four years. They are now operating in around 15 countries with Himachal Pradesh and Maharashtra as their main manufacturing spot. They have a huge market base in countries like the Middle East, US, and so on.
“We are just about scratching the surface of the immense potential of tier 2 markets. There is great potential for growth here. I believe localization and word of mouth play a critical role in these markets. Tapping into local communities is also a great way to gain inroads into this market, says Khanna while commenting on their growing business.