Fevicol talks about Social Distancing in video release
Fevicol Social distancing
Pidilite Industries Limited has released a new video message which talks on social distancing. Voiced by Piyush Pandey, the new video gives out a message to people relating to the precautions that people must take now as unlock has been initiated in the country.
With the nationwide lockdown which the country had been experiencing for the last 2 months its time when things need to come back to normal and the lockdown is slowly and steadily getting withdrawn from all parts of the nation, in this current situation Fevicol as a brand gives out a message to people about the various social distancing norms that one must follow in order to break the spread of the virus among people. Among the social distancing norms that are being circulated some are wearing a mask in public areas and maintaining a social distance of at least 2 metres. The brand starts the video with a very impactful message stating that though the battlefield and war remain the same, the strategy must change.
The video has been penned down by Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy, the video message is an initiative by Ogilvy to help combat the pandemic.
Until now, we fought this battle while locked in, now we move out of our homes, and continue fighting. We have to live, move ahead and not cave in. To fight this war, we need to stay alive. Fevicol requests India to fight the Corona Virus with even more vim and vigour and in the right spirit,” the brand says.
In these trying times, this positive and uplifting message from Fevicol on ‘Unlock1’ is a great morale booster to all – consumers as well as our sales colleagues, end-users, dealers and distributor partners,” said Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd.
In such times when the world is searching a way to stop the spread of virus brands like Fevicol who is very well known in every Indian Household has done a commendable job in order the spread the awareness and safety norms relating to the pandemic.