Flipkart unveils ‘Luck Badal Sakta Hai’ film for Big Billion Days 2026

Flipkart has announced the dates for Big Billion Days 2026, its flagship festive sale event, alongside a new advertising campaign titled "Luck Badal Sakta Hai, Yahan Kuch Bhi Ho Sakta Hai." Early access to the sale begins on 8 October 2026.

The campaign builds on last year's "Yahan Kuch Bhi Ho Sakta Hai" platform, extending the idea of unexpected moments that define the festive sale period. The main film follows a young man caught in a run of bad luck, reliving the same day on a loop, with his Flipkart purchases changing the outcome of each encounter and turning misfortune into unexpected good fortune. The cast includes Rohit Sharma, Sreeleela, Jackie Shroff, Aneet Padda and Samay Raina, each appearing at a different point in the protagonist's repeated day.

Pratik Shetty, Vice President and Head of Growth and Marketing at Flipkart, said last year's campaign captured the unexpected moments that make Big Billion Days memorable, and that this year's film pushes that idea further by asking what happens when an unexpected moment actually changes someone's luck.

The campaign was conceptualised by Leo Burnett.

Source: Flipkart Stories (Flipkart newsroom).