Flipkart unveils ‘Luck Badal Sakta Hai’ film for Big Billion Days 2026
Flipkart announced on 16 September 2026 the dates for Big Billion Days 2026, its flagship festive sale event, alongside a new advertising campaign titled ‘Luck Badal Sakta Hai, Yahan Kuch Bhi Ho Sakta Hai’.
Flipkart, India’s homegrown e-commerce marketplace, announced Big Billion Days 2026, its flagship festive event, with early access beginning on 8 October 2026. The announcement marks the launch of its new campaign, building on last year’s ‘Yahan Kuch Bhi Ho Sakta Hai’, taking the idea further with a new twist to the unexpected moments and possibilities that define Big Billion Days.
The campaign’s main film brings this idea to life through the story of an ordinary young man caught in a streak of bad luck, reliving the same ill-fated day on a loop, with his Flipkart purchases during Big Billion Days changing the course of each encounter and turning moments of misfortune into unexpected strokes of luck. The film features Rohit Sharma, Sreeleela, Jackie Shroff, Aneet Padda and Samay Raina, who appear at different points in the protagonist’s reset day.
Pratik Shetty, Vice President and Head of Growth and Marketing at Flipkart, said last year’s campaign captured the unexpected moments that make Big Billion Days special, and this year the brand wanted to take that idea a step further and explore what happens when unexpected moments actually change a person’s luck.
The campaign has been conceptualised by Leo Burnett.
Source: Flipkart Stories
