Gemius Design bags creative and digital rights for Parvati Fabrics Ltd

Gemius Design Studio a creative agency dedicated to delivering optimized marketing services as per the need of individual Clients won a digital & creative mandate for Parvati Fabrics Ltd, who is a leader in manufacturing, trading of high-quality fabrics across India and an exporter in various countries worldwide, it has been successfully running for over three decades, specializing in womenswear.

The agency has been bestowed with the duty of providing strategic recommendations which will increase brand awareness and affinity  and it will be done by providing the right creative activations and communication strategy for Parvati Fabrics Ltd.

On this occasion, Vikash Pacheriwal, Director at Parvati Fabrics Ltd said that they are extremely glad and excited to be associated with team Gemius. They trust the agency in order to build affinity via brand advocacy on digital and creating a distinct brand personality for Parvati Fabrics.

It has been two years on a row that we have been associated with Gemius, with respect to our brand Raisin Global, an ethnic and contemporary apparel brand. They truly believe in the agency’s breakout thinking and copious amounts of enthusiasm which shall surely help them to reach and communicate more effectively with their audience, current and new”.

Anushree Pacheriwal, Co-founder, Gemius Design Studio, said that they are very excited to have Parvati Fabrics in their client list.  Talking about the brand she added that the brand has been in the market for over three decades now and has created a name in national as well as global textile markets.

The brand’s objective is to offer an exclusive range of sarees, shopping bags, and lehengas that are widely appreciated by women of all ages and they consider the digital medium as a huge enabler that can help the brand to achieve new heights. Keeping in mind the business goals and equipped with strategic decisions, they aim towards profitable sales growth and increasing brand value. Finally, she added that they  are keen to be a part of the brands growth journey and hope to live up to their expectations