Godiva Steps Up to Appeal to a Wider Audience

Godiva Chocolatier, an American chocolate-making venture which sells premium chocolates in only boutiques and high profile shops and that too only in case of special occasions has now decided to expand their horizon. They are now taking steps to increase their supply in the North American market.

The company has recently launched a new Chocolate Domes, a multilayer chocolate wafer separated by a crisp wafer and flavored Signature Mini Bars available in salted caramel milk chocolate and roasted almond dark chocolate flavors. They have also launched a 15-second commercial introducing their new products.

“We’ve got huge long-term objectives to be this omnichannel brand that provides a very accessible product—a very affordable luxury—wherever and whenever our consumers want to get their hands on it,” said John Galloway, chief marketing and innovation officer at Godiva Chocolatier.

They have opted for online marketing for selling their goods globally. They have chosen Amazon, Hulu, YouTube and social media platforms like Facebook, Snapchat as their target audience are youngsters and such platforms have a much younger user base. The company has also witnessed a great surge in its online business during March this year. Their e-commerce business has increased to 140% when compared to last year.

With this change in its sales strategy, the company aims to improve its position in the chocolate category and increase its sales to reach more audiences.