Godrej’s new campaign for building immunity

Campaign
ravi
June 17, 2020
2 minutes read

South India’s leading dairy player, Creamline Dairy Products Limited (CDPL), a subsidiary of Godrej Agrovet, has launched a campaign in television that highlights building immunity of the entire family with milk and milk products.

Milk is an excellent source of protein and it is consumed daily for growth and development of the body as well as to stay fit. Milk contains nutrients like probiotics, vitamin D, and immunoglobulins that boost the immune system and in turn reduce the risk of allergies. While we mostly relate milk with bone-strengthening calcium, it can help reduce cardiovascular diseases and chances of one getting a stroke

Given that building, immunity is the need of the hour, during this situation of a pandemic the TV Commercial aims to highlight that the goodness of milk and milk products are key to building a healthy immune system.

The TVC has been filmed in Hindi, Tamil, and Telugu. It highlights JERSEY’s wide range of immunity-building choices apart from the daily glass of milk. Jersey Paneer, Badam Milk, Ghee, or delicious Curd enables both to create a great tasting recipe and maintain good health. The TVC will be aired across AP and Telangana.

Speaking about the campaign, Raj Kanwar, CEO, Creamline Dairy Private Ltd. said, “A protein-rich diet is known to help in building immunity and dairy products are an easy and affordable way to add them in our daily diet. The Health and wellbeing of the family is a top priority for everyone today. The TVC aims to highlight the wide range of dairy products available under brand Jersey and showcase multiple ways to integrate them as an important source of nutrition in our daily diet for building immunity.”

V Seshagiri Rao, Sr. Partner, R K Swamy BBDO Advertising agency, Hyderabad, said, “Being a preferred dairy brand, especially for mothers, for over 25 years, it was imperative that JERSEY connects meaningfully with its consumers in these trying times. The campaign will help strengthen the brand’s diverse range and help build further equity in the health and immunity space, something that will remain a primary consumer concern for the foreseeable future.”