Haldiram’s Promotes Social Distancing In Their Campaign

With lockdown restrictions lowering down, Haldiram’s promotes social distancing to be followed while people visit their favorite food places and outlets.

The campaign promises to safeguard the customer’s health as well as serve their taste. All their stores have been modified in such a way that a distance of 6 feet is maintained from each table in order to match the new idea of normal. They do this with their new tagline “Delicious bhi Dhooriyan bhi.”

It also makes sure that all their workers are clean and check out the hygiene protocols. Facials masks and hand gloves are a must for the workers and are instructed to wash their hands once every 30 minutes. The packages are also handled and packed with the utmost safety and care.

The campaign has been conceptualized by Option designs. “Customer safety is our priority,” is their new motto and with that, they aim to do safe delivery to reach their customers and satisfy their cravings. “Through the campaign, we wanted to convey Haldiram’s sensitivity towards its consumer’s health while establishing it as a brand that stands firm to its promises of fulfilling the customer’s expectations,” said the Managing Director of Option Designs, Rahul Gandhi.

Rajat Rastogi, Marketing Manager of Haldirams says, “With the coming in of unlock, consumers are wanting to restart life but are hesitant against the heightened health concern. At Haldiram’s, we understand this ‘new normal’ situation and have accordingly re-oriented ourselves by introducing relevant solutions for our customers. Our new campaign highlighting the social distancing along with the favorite food restaurants reassures the customers that by following #HaldiramsCare safety protocols they can entertain themselves to quality food experience in a safe environment.”