Hero Lectro launches new range of E-Cycles

Hero Lectro, one of India’s leading E-Cycle manufacturing brands has now launched a new range of E-Cycles in the market.

With easing lockdown restrictions, people are slowly stepping out of their houses and most of them prefer personal mode of transport due to the widespread of Corona infection. Apart from that, people are spending more time on fitness habits like cycling and exercising. So, their new product will serve both their needs during these critical times.

The commercial shows the rider riding the E-Cycles and also showcases the features of it. The improved brake controls, throttle speed and edgy looks are what makes the cycle unique and special. At the end of the ad, the film says “Move at your own will” conveying the motto of the campaign.

Sumanth Chattopadhyay, Chairman and Chief Creative Officer of 82.5 Communications said that this product will be perfect for the time we now live in and it would keep us healthy as well as take us to our destination smoothly. He also added that their campaign wanted to convey that message with simplicity and a touch of style.

“We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; Be it the need for personal mobility, the need to be fit despite life’s constraints, the need for a more reasonable cost of ownership, or simply the need to move in an eco-friendlier manner – Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense,” said Chandana Agarwal, North President of Hero Lector.