ITC Aashirvaad Acknowledges Role Of A Mother In Latest Campaign

Ashirvaad atta, a prominent brand of wheat under ITC, has recently surfaced a new campaign triggering the sentiments relating to mom and honoring a mother’s support with the name ‘Maa Tujhe Maan Gaye‘. The one minute video highlights the essence of a mom in a family and has successfully captured more than 5 million views on YouTube. The film was conceptualized by the advertising agency, McCann World Group.

The ad film has an emotional touch in it and focuses on how in our day to day lives mothers play a bigger role to knit the family together and also infuses a feeling of support and comfort. The scene for the films rotates around the every-day life of a mother in a typical Indian household right from a kitchen scene to drawing and dining room then to her birthday which is celebrated in the lockdown, the video has been very well captured emphasizing the role of a mother in all circumstances.

The film has a tagline ‘Maa Tujhe Maan Gaye‘ claiming that every mother is a blessing for a family and it is she, who is the backbone for a family and takes the responsibility to ensure that everyone in a family stays happy and well-motivated.