ITC’s B natural Influencer campaign for “Vocal for local”

ITC’s recent influencer campaign, B Natural emphasised on the much talked about Vocal for Local theme along with immunity, which stands out as two prominent topics during this time of crisis.

The theme of the campaign is: “This is not about us, this is about our promise of being 100% Indian. Come be a part of this change.” Using this, the brand targets for an Aatmanirbhar Bharat, in sync with the communication put for by Prime Minister Narendra Modi.

The campaign was released earlier on International Labour Day, The brand honours the labours hard work and that is the fruit for the brand.

The video has been watched by  3.5 Million viewers on YouTube.

To make the message on Instagram more striking to its viewers, the brand partnered with a number of   influencers, which  included Jaideep Ahlawat and Radhika Madan. They have recently made headlines for their work in Paatal Lok and English Medium respectively. To further the messaging, they tagged more people in the caption, urging them to spread it further.