Jeeru Is Here To Give You The Monsoon Feels

With the monsoon season approaching real soon, 82.5 and Xotik Forjus launch a new campaign for Jeeru – Inside or Outside.

Jeeru is a famous Jeera masala drink from Xotik Forjuss and the ad is produced by 82.5 communications.

The ad features RJ Urmin with a graphical Unicorn head and her confusion in deciding whether to step out to enjoy Jeeru in this rainy climate or rather stay inside and enjoy Jeeru. The debate gets intense as various people say their own opinions where some opt for Jeeru Outside and some for Jeeru Inside. At last, she decides that Jeeru no matter whether inside or outside is delicious.

Rajeev Sehgal, Chairman, Xotik Frujus Pvt. Ltd., said, “Monsoon has arrived, and we have moved to the Unlock stage from the multiple lockdowns. Just like Jeeru’s masaledar taste, this campaign is our attempt to have a fun conversation with Jeeru fans on their opinion, whether they are ready to step outside or want to continue to stay inside. Wherever they choose to be we wish that they stay safe and stay refreshed with Jeeru.”

The whole campaign is based on monsoon and the perks of experiencing Jeeru in it. The CG works done in the ad are comical and quirky giving the audience a new and fun experience. “It’s wonderful when a brand gives you the opportunity to be whacky — in a relevant way, of course. We had fun creating this campaign. Fun that should lead to great results! Cheers to Jeeru! Cheers with Jeeru! Inside. And outside,” says Sumanto Chattopadhyay, Chairman, and COO of 82.5 Communications.

Kapil Arora, Co-Chairman and CEO, 82.5 Communications, said that the monsoon always brings about mixed emotions where some love the rains while others love to hate it. With this fun campaign, they wanted to reiterate that we could make the moment more refreshing, with Jeeru – Inside or outside.