Joy Rolls Out New Campaign To Promote ‘Pure and Safe’ Product Range

Due to this COVID-19 Pandemic, the health products are sold at a rocket rate everywhere. The demand and supply for such sanitary and self-care products are consistently rising in this situation. RSH Global’s personal care product, Joy has launched a new “Pure and Safe” campaign to promote the idea of self-hygiene.

The company released three ads featuring three famous Bengali actresses –  Swastika Mukherjee, Priyanka Sarkar, and Madhumita Sarcar. The ad shows the actresses doing their daily routines and using Joy’s various products to keep themselves and their surroundings clean. The voiceover was written by Srijato Bandyopadhyay. It talks about the significance of self-care and how necessary it is to keep our environment clean.

Sunil Agarwal, chairman, RSH Global, said, “The novel coronavirus has changed the way we look at hygiene and sanitization, it has become an integral part of our lives. This habitual change in consumers is here to stay and therefore as a home-grown brand, we decided to come up with a TV campaign to promote our personal hygiene product range, ‘Pure & Safe’, which includes a germ protection hand wash, face wash, skin cream, hand cream, and an instant germ kill hand sanitizer, germ kill spray, and wipes.”

The commercial will be telecasted on regional channels and news channels of Bengal.