‘Kuch Naya Socho’, Campaign Launched by YES BANK

YES BANK has launched a campaign, ‘Kuch Naya Socho’ as India unlocks in phases from the current COVID-19 situation. The Bank endeavours to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking through this campaign. To help its customers adapt to the new normal the Bank launched a range of innovative solutions since lockdown was announced.

All through our lives we have been encouraged to think innovatively and this approach has become an indispensable part of how we think. A campaign to partner communities and support them by building a bridge to a new future is launched by the Bank. To support customers and partners KuchNayaSocho, is a campaign embracing change and innovation. The campaign is being amplified across YouTube and Facebook.

Keeping in mind the financial health, well-being, and daily travel requirements of commuters, the Bank recently launched solutions such as Fixed Deposit + COVID-19 Insurance Cover, an Overdraft against Fixed Deposit to meet financial and liquidity needs, a tap and go card for making contactless payments during bus travel, and a UPI payment solution for excess baggage during flight check-in for travelers of a renowned airline.

Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, YES BANK said,” While the last few months transformed our lives beyond imagination, bringing in a whole new world of isolation and social distancing, it has also reminded us that we are all interconnected like never before – a part of one another. The ‘#KuchNayaSocho’ campaign mirrors the way this transformation has impacted us, and how innovative thinking will pave the way for us to embrace the ‘new normal’. Through this campaign, we have also showcased how YES BANK is supporting all our stakeholders in adapting to the COVID-19 induced normal through digital solutions. The campaign urges ‘innovative thinking ’in order to adapt to the evolving changes, in readiness for the new.”