Kurkure Launches Their New “Masaledar Fun” Campaign

Kurkure, PepsiCo India’s Corn puff brand has launched the “Masaledar Fun” campaign to appreciate the Indian Families for sticking together in these tough times.

Kurkure, in their new campaign, salutes the families for staying together and keeping each other safe in these COVID times. During this lockdown, family members have stayed together, entertained each other, and made each other happy. The commercial aims to celebrate this spirit of family bonds.

The commercial showcases various families and the bonds they share. It also shows how they entertain themselves and keep themselves happy in these tough times with upbeat music in the background which gives a fun and quirky feel to the audience.

“Through Kurkure’s new campaign, we aim to offer our fans and consumers across India with a fun way to say ‘thank you’ to their loved ones. This quirky tribute matches perfectly with the ‘atpata’ and ‘chatpata’ characteristics of Indian families – making this ode truly distinct in today’s scenario,” said Dilen Gandhi, Senior Director and head of foods category at PepsiCo India.

“In these trying times, we came closer to our families and became each other’s source of strength, happiness, and humor. Kurkure, which has a long journey of celebrating fun-filled family moments, captures this heartfelt bond and the idea of being each other’s support through a special masaledaar tribute to the Indian families,” says Akshay Kumar, the brand ambassador of Kurkure.