Lowe Lintas launches “Kaam Wapasi” an online tech platform

Lowe Lintas has launched a new initiative “Kaam Wapasi” to help migrant workers find work in the areas they live and help companies and constructors to hire workers.

Due to this pandemic, there was a sudden halt in our regular lives. The lives of daily wage workers were deeply affected in these critical times and due to lack of income, they were struggling to make their ends meet. With this initiative, workers can choose their job based on their location and their skills.

The users could access the Kaam Wapasi mobile site and in case of a lack of smartphones, they’ve also provided an IVR solution. To know more about the venture, users can give a missed call to 1800-202-44-88 or access the official website www.kaamwapasi.com

“After all that they’ve been through, migrant workers aren’t ready to return to cities without a sense of clarity and control. They need active projects to return to. Unfinished projects, on the other hand, need workers to restart. Kaam Wapasi is a creative tech intervention to help resolve this stalemate. By connecting migrant blue-collar workers with projects in various cities, we hope to accelerate the unlocking of the Indian economy,” said Prateek Bhardwaj, COO of Lowe Lintas.

The initiative is also supported by brands like Zee Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod. The platform now offers jobs in construction, restaurants, Logistics and Manufacturing.

Virat Tandon, Group CEO at MullenLowe Lintas Group, said “Creating the technology is just one part of the puzzle for us. We also intend to activate it at scale, and it’s heartening to see so many big brands collaborating with us to deliver that scale. Kaam Wapasi will be accessible to workers across the spectrum and as it grows, we hope that more companies join us in this endeavor”.

With this initiative, they aim to influence the lives of around 1 million workers and also help the employers looking to continue their paused projects.