Maruti Suzuki launches “Move Up” Campaign for 2020 Dzire with Dentsu Impact
A new campaign is out in the market from Maruti Suzuki called the ‘Move Up’, for its brand – the 2020 Dzire.. The campaign revolves around the idea that when it comes to progress and moving up in life, most of the people desire it not only on an individual level but on a collective level where they can involve their near and dear ones. The film has been Conceptualized and executed by Dentsu Impact which forms a part of Dentsu Aegis Network (DAN) India. The campaign is all about introducing the latest edition of India’s best-selling sedan, the 2020 Dzire.
The 2020 Dzire, Maruti Suzuki has brought before its people all the advanced features which not only satisfy and upgrade the owner but the family as well. The positioning of the brand is very different as it talks of status up-gradation on a collective level. The premium brand car has some high-quality features like the strikingly new and bold front fascia with a premium single-aperture front grille and bold chrome accents. Talking about the interior comfort it has spacious and stylish interiors with champagne trim accents. True to expectations the sedan is powered by the advanced K-series Dual Jet and Dual VVT BS6 petrol engine with an idle start-stop (ISS) function. For enhanced customer convenience, the advanced features include cruise control and auto foldable ORVMs with Key sync. All these features ensure that the 2020 Dzire is a perfect car for those who want to give their family a unique riding experience .
The film is out on TV and a longer version of it is available on digital platforms. The campaign has got its backing from elements in print, OOH, and social media. The film captures the beautiful journey of a father and a daughter along with the other members of the family in their 2020 Dzire, and how he goes out of his way to celebrate his success as per his daughter’s wish. The digital version is led by the features and they revolve around the main storyline, it is important to note here that the campaign will be live till mid-August.
Speaking on the all-new 2020 Dzire, Shashank Srivastava, Executive Director – Marketing & Sales, Maruti Suzuki India said, “With over 55% market share in its segment, Dzire is the preferred sedan of over 20 lakh customers. Building on an overwhelming customer response, the 2020 Dzire offers next-generation K-series engine with segment-first idle start-stop technology (ISS), an upgraded premium exterior design, refreshed interiors, and advanced features. As a company, we have believed in bringing technologies that benefit the customers. The 2020 Dzire will help us to continue with our brand promise, to offer products with state-of-the-art designs and advanced technology to delight our customers.
He further added, “The introduction of the advanced K-series Dual Jet, Dual VVT BS6 petrol engine with idle start-stop (ISS) function makes it more desirable, low on emissions with best-in-class fuel efficiency.”
Commenting on the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “When it comes to Indian families, moving up never happens alone. Right from our childhood, we have seen our fathers work tirelessly, selflessly, and go to any length to make every little wish, every little desire comes true. With the ‘Move Up’ campaign, we celebrate this emotion and, also tell all fathers that the 2020 Dzire is by their side to see each and every desire of their loved ones come true.”
Amit Wadhwa, President, Dentsu Impact added, “The idea of ‘Moving Up’ together with your family is one that resonates with every Indian. And when it comes to cars – moving up and togetherness is exemplified quite well in a sedan, especially by Dzire, which is the top choice for millions of people. The communication created around the car reflects just that and if I may add… quite beautifully!”