Media briefing: Campaigns and brand ambassadors, Research and industry data
Coverage today spans campaigns and brand ambassadors, research and industry data.
Campaigns and brand ambassadors
- Ujjivan SFB signs R Madhavan for 'Nothing Small About Us' push (2026-09-18) — The small finance bank is using a trusted Bollywood face to fight the perception problem baked into its own name, with the campaign running across TV, OTT, digital and its branch network. afaqs!
Research and industry data
- Snapchat-Omnicom study says humour now drives Gen Z brand loyalty in India (2026-09-18) — The finding that 91% of young consumers say they pay closer attention to brands they find funny gives media planners fresh ammunition for shifting festive-season creative away from straight product claims. afaqs!