MeeMee Celebrates World Breastfeeding Week With New Campaign #FromOneMotherToAnother

Baby care brand MeeMee, under the group of Me N Moms retail stores, has been bringing out new campaigns to communicate well with its consumers. This year the brand has flagged off a new campaign #FromOneMotherToAnother which brings with it an emotional touch as well as thought-provoking insights to seek audience attention and also promote awareness about the brand. The campaign has been rolled out to educate mothers about the benefits relating to breastfeeding and what positive impact it brings on a child’s health when they are fed with breast milk. 

The world is celebrating its 29th World Breastfeeding Week 2020. The central idea behind this celebration is to promote awareness about breastfeeding among young mothers. Breastfeeding brings a lot of benefits to the baby by providing them with essential nutrients and antibodies which will protect them all throughout their lives. It further means healthy babies will create a healthier nation. A simple decision of breastfeeding will prove to be beneficial not only for the baby but also for the entire planet as a whole.  

“MeeMee has always strived to celebrate World Breastfeeding Week and spread the importance of breastfeeding and its benefits far and wide and with our campaign this year, we are hoping to make a bigger impact and a difference in the support extended to breastfeeding”, said Ms. Aneesha Khattar, Marketing Head, MeeMee.

Even with the advancement of technology and people having stepped into the modern era with a broader outlook, things have not changed when it comes to discussion on the topic of breastfeeding and women generally tend to shy away when such topics are discussed openly in public. Previous campaigns launched by MeeMee like ‘Moms Milk Matters’ and ‘It’s Okay To Do It In Public’ talked about breastfeeding and how mothers must feel it okay to breastfeed their kids and start a conversation relating to it. Moving its efforts forward, MeeMee has now launched #FromOneMotherToAnother which focuses on the environmental impact of breastfeeding and also draws the attention of young mothers that how a step taken towards breastfeeding can help nourish the entire earth. 

Speaking on the campaign, Ms. Rajni Daswani, Director at SoCheers said, “Each year, we strive to celebrate World Breastfeeding Week and normalize the conversations around breastfeeding. Through the campaign, #FromOneMotherToAnother, our intent is to get moms to understand how breastfeeding is better for their baby’s health and for the Earth’s, and get them to support MeeMee by taking a pledge to continue to breastfeed. We are happy to partner with MeeMee in taking forward this message to mothers at large.”

The campaign is running live on MeeMee’s social media platforms. In addition to it, MeeMee has partnered with influencers like Gurbaani, Sonam Sahid Khan, Radhika Karkare, Stuti Agarwal & Vatsala  Mittal  Jain aiming to amplify the reach of the campaign. The campaign works towards making mothers take a pledge that they would breastfeed their babies and also help to protect resources that would have been generated otherwise. The campaign runs with success stories from 100+ mothers who have joined the team engaged with the campaign.