Motilal Oswal Financial Services Launches New Campaign ‘PHYGITAL’
Physical + Digital
Work From Home (WFH) during the times of COVID-19 has emphasised the need to transact digitally and further stress on working with less human contact, but at the same time, stock market volatility has pushed investors to get expert advice while making investment decisions. This is also the need of the hour for millions of new investors who have jumped into the stock markets and are thereby always at the risk of dangers of day-trading without much knowledge and expert guidance.
Considering the emerging situation, Motilal Oswal Financial Services, an Indian diversified financial services firm which is involved in offering a wide range of financial products and services has recently started with a new campaign for the market aspirants. Laying focus on its user-friendly products & services, the campaign brings to light the speed and convenience of online investing, coupled with the research and customised advisory through an advisor available on call that is ‘PHYGITAL’.
PHYGITAL is not just a market expert decoding reams of information into actionable investing, but he/she also acts as a sounding board and counsellor – especially important during volatile markets where emotions can get the better of anyone.
Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd, said, “A value-added experience is one where the service is configured around customers’ needs. Equity as an asset class has low penetration with new investors being added every day. This requires both rational analysis and emotional discipline to succeed. The combination of digital convenience with advisor analysis/counselling/insight that a PHYGITAL experience provides helps fulfil these needs. To make the PHYGITAL proposition come alive, we have created a campaign across touchpoints on the benefits of the PHYGITAL investing experience,”
The campaign has a distinct look and tagline to engage the audience to experience the advantage of both the worlds, Digital and Physical. The campaign touchpoints include digital and social media, email and WhatsApp messages.
