New Film Launched by ADIDAS Under “Ready For Sport” Campaign

Under the ambit of the ‘Ready For Sport’ campaign the ‘What’s One More’ film aiming to inspire athletes, as they prepare to return to the field in 2021, is launched by Adidas.

The ‘What’s One More’ film aims to connect the community as they await their return to active sport, with sporting events from grassroots matches to global tournaments being canceled this year. The film explores how these cancellations have affected the physical and mental wellness of individuals, and how they have used this experience positively to prepare to get back in the game.

Mirabai Chanu, a competitive weightlifter and Padma Shri awardee, said, “The postponement of the world’s biggest sports competition gives us one more year to prepare and I am working hard to improve my performance and do well next year. I firmly believe that sport is a symbol of optimism and joy which inspires us to look forward and brings positivity into our lives. I am staying positive and will keep working hard, so when the time comes, I will be fully ready for Tokyo.”

Manpreet Singh, captain, Indian Hockey Team, said, “We might compete separately, but there is still a sense of unity that prevails in the sports community and it is this sense of togetherness that we need to focus on at the moment. ‘One More’ reminds and inspires all athletes to keep working hard and emerge even stronger for the next year.”