Nike’s new commercial shows the spirit of sportsman
Due to this pandemic, everyone’s lives came to a sudden halt and people are now adapting to the idea of new normal. Sportsmen and athletes have also suffered as their regular practice sessions got affected. In this new ad, Nike shows the indomitable spirits of the sportsman.
It is a collective video of sportspersons who pushed through their struggles to make the impossible happen in their lives by achieving something greater in their field.
The ad features various sports personalities like Serena Williams, Christiano Ronaldo, Indian Women Cricket Team, LeBron James, Naomi Osaka, and more. The ad talks about how we are all in this together and nothing could stop what we could do together.
The 60-second ad is produced by Wieden +Kennedy, an American based independent advertising agency. The brand says that they have used “4000 pieces of footage” to make this video happen.
Nike says, “Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like and reminds us that a better future is possible.”
It shows us that a better future is still in the store, all we have to do is stick together, work harder than before, and more importantly have faith in the process.
