Nivea launches #ShareTheCare with tiktok

NIVEA, a well-known personal care giant from Beiersdorf, has for the first time approached  TikTok, ByteDance’s short video app, to promote its new campaign #ShareTheCare.

NIVEA, Through this campaign, aims to show, consumers that their loved ones how much they love, and care for, them, it also adds that such love and care, become more important in today’s hard times.

NIVEA has partnered with leading TV personalities and influencers, like Genelia Deshmukh and Anita Hassanandani, for this campaign. The image above is from NIVEA’s official TikTok account, where it has described the challenge open to all TikTokers

Speaking about the new campaign, Sachin Killawala, director marketing, NIVEA India, said, “We are living in uncertain and challenging times. Now more than ever is the time to show care and spread love. NIVEA stands for trusted care and protection. We want to encourage viewers to express their love and care to their loved ones in catchy and memorable ways on a fun platform like TikTok to bring this campaign alive.”

“We have received a very good response and participation from people so far. The activity has also helped us strengthen our beliefs of trusted care and protection with our consumers successfully,” he added.

Aditya Hitkari and Divya Palat, founders, Balancing Act Productions, who’re behind the campaign, said, “At Balancing Act, we enjoyed creating the music, lyrics, choreography, along with choosing the perfect blend of influencers, who could take NIVEA’s message of ‘Share The Care’ forward. In these times, we were proud to create something positive and happy.”