Nutrela Launches Their “Accha Kya Hua” Campaign
Nutrela Health, a leading food product brand has launched a new campaign “Accha Kya Hua” which showcases the good things that happened during the lockdown.
They have launched a campaign called “Dik Ki Baat” earlier to this which grabbed audience’s attention. Followed by that, “Accha Kya Hua” shows the positive side of the lockdown story. The one-minute forty-five-second commercial was produced by BC Web Wise. The ad shows the good things that happened in the lockdown apart from the difficulties. People are paying attention to what exactly is happening in their homes, some have quit their bad habits, some have found their hidden talents, learned to do household chores and above all that they have realized what really matters in this whole wide world and that is their families.
“The purpose of ‘Accha Kya Hua’ is to encourage people to look into the seemingly unimportant household tasks. Such as knowing what groceries are purchased at home, and to encourage people to help out more at home, to understand what might help in boosting immunity. This is where we feel Nutrela has a part to play. While health and hygiene become an important part of our lives, Nutrela reminds you that life isn’t that complicated, and staying healthy is simple,” said Darshan Panchal, General Manager, Nutrela.
“The future looks uncertain and we need to do everything we can to embrace the new normal. This film wants to give people a sense of hope – and not everything is lost. Good things can still be found if we look for them,” said Chaaya Bharadwaj, Founder and Managing Director of BC Web Wise.
