Ogilvy responsible for Creative of Cars24

Creative Mandate for Cars 24 goes to Ogilvy. Commenting on the development Nida Naushad, Brand Head, CARS24, said, “We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sells cars by making the process extremely easy and hassle-free. Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”
The agency will handle the business from its Gurugram office, it will be responsible for building up the growth strategy for the brand as well as creating a marketing ecosystem through a means of combined communication strategy. The strategy engulfs in itself communication development across TV, print, radio, social media and other relevant touchpoints
Shouvik Roy, President & Head of Office, Ogilvy Gurugram said: “We are very excited to partner a young dynamic brand like CARS24 that operates in a very challenging category. Our ambition is to partner CARS24 and makes it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team have been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”