Ola Auto Is Now All About Safety And Sanitation

Ola, India’s leading transport aggregator has now launched a new commercial to ensure safe travels to its customers with a considerable reduction in fare.

Due to the pandemic, the travel industry suffered a great revenue loss as people were restricted from traveling anywhere. But with the country slowly returning to normal, people are still concerned about safety which makes them vote against public transportation and rather prefer personal transport.

Conceptualized by Leo Burnett, in this 56-second commercial, an office scenario is shown where a woman’s colleague sounds like he will be late for the meeting and prefers to take an auto to make it quick. So she recommends he take Ola auto as they have now improved their standards to make transport possible with a reduced fare.

The autos are now sanitized before every ride and disinfection protocols are strictly followed thrice every week. A protective shield is kept between the driver and the passenger. The drivers go through regular temperature checks and the drivers must wear masks and gloves for a safe commute.

“Slowly, people are stepping out. Work is picking up, but with necessary restrictions and precautions. Ola’s ‘5 layers of safety’ campaign is a way to ensure that the passengers move about with a sense of confidence. We wanted to make sure that these safety features come across in an authentic manner. People will have doubts, but there will always be those who will help bring in a sense of conviction. The conversation between the work colleagues is intended to reflect that. We made sure that the conversation was reassuring and aptly indexed on the specific codes of safety. In times like these, safety and caution are a priority and that’s why Ola Auto’s ‘5 layers of safety’ needed to be voiced out in a humble, yet reassuring way,” says Amod Dani, Executive Creative Director at Leo Burnett.