Oriflame #Fitfamily Challenge resonates with the people
In order to control the spread of the virus, people across the world are forced to stay at home. In such situation brands are promoting awareness among people to stay at their homes and also encouraging them to stay fit. Brands with this prime motive are coming up with a lot of campaigns recently Sweden based Oriflame engaged in multi-level marketing cosmetics company has brought out a unique campaign #FitFamilyChallenge in order to promote active life and fitness even when people are locked down at their homes.
Campaigns of such nature help people realize the importance of fitness in their day to day life and also improve their connectivity with the brand, under the campaign people were asked to send videos/pictures of their family working out together. Participants were then asked to nominate their friends to take the challenge, in order to spread the idea of getting fit at homes, and thus taking forward the movement.
Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia gave his view on this and said that the brand is Swedish and it has a different view on how Beauty should be in order words it is – Beauty by Sweden. Which emphasizes not only outer beauty but living a life in an elegant and beautiful way which includes how we live, feel, and act. In the occasion of World Health Day, we wanted to engage our customers in an activity that captures this spirit of overall wellness.”
Oriflame claims to have been taking significant steps to solidify its commitment towards the health and well-being of individuals during the COVID-19 outbreak.
