Print AD Eligibility Replaced by New MIB Guidelines, To Come Into Force From Aug 1st.
The MIB Bureau of Outreach and Communication which will be effective from 1st august has come up with a Print Media Advertisement Policy.
Through BOC the guidelines state that all Ministries or Departments of the Government of India, Public Sector Undertakings, Autonomous Bodies and Societies, Central Universities, Educational Institutions of Government of India shall route their display advertisements. However, they may issue classified reports directly to the BOC impaneled publications at BOC rates and may publish their recruitment advertisements directly in the Employment News at BOC rates. It further states that there shall be a Panel Advisory Committee (PAC) for considering applications of publications for empanelment for receiving government advertisements.
The guidelines state-certain eligibility criteria for a publication some are: the publication must have been uninterruptedly and regularly under publication for a period of not less than 36 months. For some categories, the compulsory uninterrupted and regular publication period of 36 months may be relaxed to 6 months.
The guidelines also state: In order to incentivize newspapers which get their circulation verified by ABC/RNI and those who have better professional standing and to bring transparency and accountability in the release of advertisements, BOC shall follow a marking system based on objective criteria and release advertisements to the medium and big category newspapers on the basis of marks obtained by each newspaper
The meetings of which shall be held twice a year and these applications will be considered by the Panel Advisory Committee (PAC). The publication also needs to maintain a reasonable standard.
The rate structure for advertisements against advertisements released by BOC will be worked out as per recommendations of the Rate Structure Committee. The rates will be related to the certified circulation of a publication. The rates for advertisements will be 1.5 times the normal BOC rates by Maharatna and Navratna Public Sector Undertakings (PSUs). The rates will be valid for 3 years from the date of revision.
