Procam International launched a new initiative ‘SUNFEAST INDIA RUN AS ONE’
The launch of ‘Sunfeast India Run As One’ was announced by Sports IP creator, Procam International. To encourage purposeful fundraising from within India and across the world it is a digitally supported participatory event. The aim is to provide support to vulnerable sections of society who have been distressed and have lost their livelihoods due to the pandemic.
ITC’s Sunfeast biscuits will champion the social impact movement to give this nation-wide movement a fillip, biscuits and snacking brand. The initiative rests on the pillars of a collective community, which is delivered through every day acts like walking, running, jogging keeping one positive, and energized through the day.
The company in a press statement said with no geographic or physical barriers, people across the world can participate in this movement. Walk, Run, Jog; or cover kilometers on a wheelchair; every registration will support the livelihood opportunities of a person.
Ali Harris Shere, ITC’s Sunfeast spokesperson and chief operating officer, biscuits and cakes, foods business division, ITC, said, “We, at Sunfeast Biscuits, are proud to present the Sunfeast India Run as One; a holistic initiative which empowers individuals to positively impact the lives of millions in our country in the wake of this unprecedented situation through daily activities like walking, running, jogging, etc which in turn will be beneficial for their health. Our world has seen the worst of times, but collectively we can endeavor to bring some cheer by providing help and support to the people who need it the most during these trying times”.
Anil and Vivek Singh from Procam International added, “As India looks to revive itself from the ongoing global pandemic, we through ‘Sunfeast India Run As One’ are making an earnest effort of reviving the lives of marginalized communities across India by mobilizing citizens and well-wishers from around the world to come together in a collective act of giving, for real social impact. It is not about kilometers or medals, but taking that first step of participation which will have a positive impact on society.”
Kiren Rijiju, Union Minister of Youth Affairs and Sports, “The nation-wide Fit India events organized in the last one year, like the Plogging Run, Cyclothon, Fit India Week have garnered massive participation, as have the online fitness sessions organized by Fit India since the lockdown. I am very happy to see a massive movement taking place in the form of the Fit India Freedom Run and Sunfeast India Run as one of our partners for the same. We need to come together as a nation to address the challenges of the ongoing pandemic and there is no better way than citizens for finding a platform to actively participate, work towards their fitness and commit to the cause of supporting the rehabilitation of those affected.”