RBL Bank Launches Their #RahoCyberSafe Campaign

RBL Bank, a Mumbai based private sector bank, has launched a new campaign to spread awareness regarding cyber fraud and how to prevent it. With digital banking and payment systems being followed due to lockdown, cybersecurity knowledge is a must for everyone.

Fraudsters intrude on people’s busy lives and urge them to give their card and account details by posing as bank authorities. People who are unaware of this give away their transaction codes and end up in trouble.

In this commercial, an imposter calls a person and tries to get his credit card and CVV number but the person being aware of this calls out on his fraud and hangs up. The ad concludes by saying that we shouldn’t disclose our credit card number, CVV number, and card pin under any circumstances.

The company has created this campaign as cyber frauds are increasing in these critical situations. Not only illiterate but also educated people fall prey to this. So, the bank urges us to stay alert all the time. The #RahoCyberSafe campaign has issued this ad to ensure cyber safety to its customers.

The target audience for the campaign is 45+ MF, not so digitally savvy/ late adopters, from tier I and II and also from metros.