Seller Drive ‘Itna Aasan Hai’ Campaign launch from Amazon

A new campaign has been rolled out by Amazon India ‘Itna Aasan hai’ with the aim to gear up sales for the e-commerce platform, the campaign emphasizes the process of enrolling sellers which as per the company is simple and hassle-free for anyone who wants to bring their business online. The campaign which has been launched with three different ads aims to communicate with the prospective sellers who are looking for an online platform to sell their products. Created by Ogilvy, the campaign ‘Itna Aasan Hai’ is directed by Sharat Kataria for Lucifer Circus. The campaign has TV Commercials as well as short content for customers which will run across India.

Satish Upadhyay, head – marketing, Amazon India Marketplace, said, “The 600,000 sellers on Amazon.in are benefiting from online selling while bringing hundreds of millions of unique products for our customers. With this campaign, we intend to communicate to millions of MSMEs about how Amazon makes it easy for small businesses to go digital and start or expand their business by reaching millions of Amazon customers through e-commerce.”

N Ramamoorthi, president, Ogilvy South, said, “For millions of small businesses, it is both easy to sell on Amazon as well as to grow with Amazon. While the nursery rhyme execution in this series of ads makes this point in a simple, memorable manner, it also underscores Amazon’s commitment to the progress of sellers and small businesses across India.”

Mahesh Gharat, chief creative officer, Ogilvy South, added, “The brief was simple. Change the perception of the sellers about selling on Amazon. They believe there are numerous barriers like paperwork to sell on Amazon. To communicate the ease of selling on Amazon, our campaign needed to be even simpler. When I say simple, the first thing that came to our mind was a nursery rhyme. Wake me up in the middle of the night and I can still narrate you a nursery rhyme. Taking this device and the iconic rhythm, we communicated how easy it is to sell on Amazon. Thus, driving home the thought about how simple it is to sell on Amazon.”