Soxytoes Launches A New Campaign To Reach Millennials

Soxytoes is an organization of a quirky group of optimists who spread the idea of funny and funky socks into the world. Now they have launched a new campaign called “Do Your Thing.” In addition to this, they have also launched fun face masks.

Since their core idea is to reach a younger audience, their ambassadors are young and quirky social media influencers. Not only Soxytoes but mostly all brands are into this influencer partnership in order to reach more audiences in this lockdown.

“Influencer marketing for a millennial product like ours proves to be a successful channel to reach out to the right audience, get great visibility and at the same time see it result in actual sales,” said the Co-founder of Soxytoes, Vidushi Konaria.

On commenting on this new campaign, Ankit Agarwal, the Founder, and CEO of Soxytoes said, “With this new campaign #Soxytoes, we are trying to reach out to the millennials who are all about quirks and fun. They are the ones who like to keep themselves updated with the latest trends and this campaign is exactly what they’d identify with and connect to.”

The influencers are mostly Instagram celebrities over 8000 followers from various categories like lifestyle, travel, and fashion.