Sun Pharma Extends Gratitude to Doctors in Latest Campaign

Sun Pharma, a multinational pharmaceutical company in India, has recently rolled out a campaign ‘Thank you Doctor’ as a gesture of thanksgiving to doctors for their sacrifices and selfless service towards the nation.

The film is a one-minute Television Commercial in which 12 real-life patients who have recovered from cancer, heart attack, and Covid-19 narrate their stories of recovery and express gratitude and thanks to their doctors. The patients give credit to their doctors for not only treating them but also acting as their friend, family, and nurturer and bringing them back to life.

Kirti Ganorkar, Chief Executive Officer of India Business, Sun Pharma, said, “This film is a tribute to all doctors who play such a vital role in our lives. In the times of the Covid-19 pandemic, every day, we hear new stories of their compassion and patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”

Madhu Noorani, President, Creative, Lowe Lintas, said, “The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words, Thank you.”