Buyers can now buy gold as low as Rs 1 or 2 gm  and most importantly the EMI option is not available for buying gold since the regulations restrict for the same. The value with which the gold is purchased can be redeemed at any time in the form of cash or into the respective bank account.

Amazon for this has joined hands with Safegold (Digital Gold India Pvt Limited) as their partner-seller. Safegold which is owned by Invent Advisors Private Limited (Invent) is an institutionally backed company. The World Gold Council (India) Private Limited, as well as various other investor funds, are the holder of minority stakes in the company.

This has been the second major launch by Amazon in India this week and is the third in 2020. Last week, Jeff Bezos stepped into E-pharmacy with the launch of Amazon Pharmacy and also started online food ordering services from May.

Currently, the digital gold buying facility will face competition from PhonePe, GooglePay, Paytm, and ET Money. Paytm Gold, who is the leaders in the digital gold market with a 70% share,  and with more than 30 million customers, has done a transaction of over 4.2 tons of gold till the month of October 2019.

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The industry has never seen a drop this big and traditional media like newspaper and radio’s revenues are much worse. In the second quarter of 2020, Print media accounted for just 18% and radio declined to 1% of the total Advertising Expenditure. Due to the pandemic and lack of business advertisers stopped giving advertisements in newspapers and radio.

Despite successful re-runs of popular mythological shows the Television channels failed to sustain their advertisers which led to a loss of 40% of ad revenue in the first quarter. Television and Digital medium accounted for 80% of the AdEx share and OOH and Cinema theatres were reported as “nil.”

Adex has declined from Rs 35,110 Crore in 2019 to Rs 21, 298 in 2020. Now as the country is returning to normalcy, the report shows that things are looking up for TV and Digital medium. With the festive season soon approaching, business is booming and advertisers have started returning in the past month. The launch of IPL and other to shows like Big Boss, Kaun Banega Crorepati shows a 60-72% rebound in the AdEx in the second quarter of 2020.

Amidst the pandemic, brands like Hindustan Unilever, Amazon, Procter & Gamble, Reckitt Benckiser, Maruti Suzuki have been advertising well to stay connected to their customers.

The post AdEx falls to 65% in the Q2 of 2020 – Pitch Madison Report appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

It has launched the online pharmacy service in Bengaluru, to begin with, and may conduct pilots in other cities too going forward.

The lockdown and social distancing have prompted customers to move to the online consultation, treatment, medical tests, and medicine delivery. Healthcare startups Practo, NetMeds, 1mg, PharmEasy, and Medlife are witnessing a huge surge in demand and a spurt in funding activity, similar to tech platforms, which outperformed all other sectors among startups.

As people spend on boosting their immunity, treat illnesses through online consultations, and buy medicines online, bigger healthcare firms like Practo, 1mg, Medlife, PharmEasy, Netmeds as well as smaller startups like BeatO and Mfine are registering increasing user interest and demand post-COVID.

In recent months teleconsultations at Bengaluru-based on-demand healthcare service Mfine have grown 3-4 times. E-health platform Practo Technologies too registered a 600% growth in online consultations since the lockdown started in March, with 70% of all users being first-time telemedicine users and 45% from smaller cities.

An Amazon spokesperson said, “As a part of our commitment to fulfilling the needs of customers, we are launching Amazon Pharmacy in Bengaluru allowing customers to order prescription-based medication in addition to over-the-counter medicines, basic health devices, and Ayurveda medication from certified sellers. This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home.”

According to RedSeer Consulting, India’s digital health market will expand to $4.5 billion in this financial year, compared with $1.2 billion in FY20. The consultancy has upped its estimate of the digital health market to $25 billion in FY25, compared with its Pre-COVID estimate of $19 billion. Medicine delivery will continue to comprise a large majority of the market.

Several countries are trying to shift healthcare delivery on to the internet, incentivize telemedicine, encourage online medicine bookings, and use chatbots.

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Satish Upadhyay, head – marketing, Amazon India Marketplace, said, “The 600,000 sellers on Amazon.in are benefiting from online selling while bringing hundreds of millions of unique products for our customers. With this campaign, we intend to communicate to millions of MSMEs about how Amazon makes it easy for small businesses to go digital and start or expand their business by reaching millions of Amazon customers through e-commerce.”

N Ramamoorthi, president, Ogilvy South, said, “For millions of small businesses, it is both easy to sell on Amazon as well as to grow with Amazon. While the nursery rhyme execution in this series of ads makes this point in a simple, memorable manner, it also underscores Amazon’s commitment to the progress of sellers and small businesses across India.”

Mahesh Gharat, chief creative officer, Ogilvy South, added, “The brief was simple. Change the perception of the sellers about selling on Amazon. They believe there are numerous barriers like paperwork to sell on Amazon. To communicate the ease of selling on Amazon, our campaign needed to be even simpler. When I say simple, the first thing that came to our mind was a nursery rhyme. Wake me up in the middle of the night and I can still narrate you a nursery rhyme. Taking this device and the iconic rhythm, we communicated how easy it is to sell on Amazon. Thus, driving home the thought about how simple it is to sell on Amazon.”

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The ad is inspired by real-life events and shows various people from different walks of life. A young couple dividing their daily household chores, grandparents connecting with their newborn grandchild, a mother presenting a laptop to her kid for online classes are some of the scenarios shown in the commercial.

The one-and-a-half-minute ad film created by Ogilvy conveys the emotions they all go through during this critical time and how Amazon helps them to adapt to this new way of life. The ad also shows how safe the delivery is carried out by the company.

“Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in,” said Ravi Desai, Director Mass and Brand Marketing, Amazon India.

Divya Bhatia, Group Creative Director Bangalore and Scriptwriter said, “This campaign is a heartfelt attempt to embrace our new life. An attempt to infuse it with meaning, warmth where everything we own sparks joy.”

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