The campaign focuses on YouTube search intent and brings branding impact among the audience. The Pan-India customers are their target audience as they operate by creating brand awareness through YouTube search ads. This facilitates the advertisers to advertise following their customer’s YouTube ads.

Rubeena Singh, CEO, iProspect India said, “iProspect has always worked towards providing innovative solutions to its clients and has always been an early adopter of products and technology. Google, recently, has made the feature available as a Beta. We leveraged it for our client Angel Broking and are the first to execute this product in the BFSI sector.”

Commenting on the campaign, Prabhakar Tiwari, CMO of Angel Broking said, “Through this campaign, we are enhancing our digital engagement across the country and driving awareness around our brand and services. We are extremely happy to be the first company in the sector to opt for this.”

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