Buzzman, a Parisian agency, is the creative brain behind this move, and presently it’s active only in Belgium.

So, let’s see how does it actually work? Well, the customers need to place advance orders through the ‘Safe Order’ service on the brand’s Facebook and Instagram pages. They will then receive a mask with their orders printed on it.

The move was aimed at reducing crowds at outlets and help home delivery services with more orders.

A ‘Social Distancing Whopper’ to its menu was introduced by Burger King, Italy in June. Thanks to the addition of extra raw onions, it reeked of social distancing because who’d want to stand near a person with bad breath.

In May, to tackle the pandemic BK was already in full swing. It introduced ‘social distancing crowns’ to keep two people six feet away from each other. ‘Distancing, but make it fashion’, said the caption on its Instagram page.

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