Their campaigns highlight the idea of using photography for the greater good of the people rather than using them under different contexts to push political agendas. The Japanese company launched a website to reverse the search engine, where the user could know the real story behind a photo.

The campaign was created by Uncle Grey and this shows how photographer’s photos are exploited without their permission. They also helped local business owners with their campaigns and this attracted many volunteers to join them and make it a grand success.

“Perfect Moments” campaign, it was directed by Jonathan Zames under Big Block Productions and was launched to make people understand that there is no point in being at the perfect location in the perfect time without the right camera.

They have also launched the #ShiftYourFocus campaign to make people concentrate on their real-life challenges rather than the challenges we post on social media platforms. Canon’s campaigns just like their motto not only talk about photography but aim to promote the idea of greater good among the audience.

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The line of printers under the PIXMA G series is loaded with 13 different variations which are available under different price range. The company with the aim to lure customers is giving , Google Home Mini worth Rs 4,999 free with every purchase of PIXMA G 2010 & PIXMA G 3010 printers. The offers are active till September 30, 2020.

C Sukumaran, director, consumer systems products and imaging communication products, Canon India, said, “For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon PIXMA G series but also to take the printing culture to the next level. We are confident that our outreach campaign would enable us to gain positive mindshare among both home-user and small and medium enterprises including copy shop segment.”

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