Ogilvy responsible for Creative of Cars24

Editorial Team — Mon, 03 Aug 2020 13:38:36 +0000

Creative Mandate for Cars 24 goes to Ogilvy. Commenting on the development Nida Naushad, Brand Head, CARS24, said, “We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sells cars by making the process extremely easy and hassle-free. Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”
The agency will handle the business from its Gurugram office, it will be responsible for building up the growth strategy for the brand as well as creating a marketing ecosystem through a means of combined communication strategy. The strategy engulfs in itself communication development across TV, print, radio, social media and other relevant touchpoints
Shouvik Roy, President & Head of Office, Ogilvy Gurugram said: “We are very excited to partner a young dynamic brand like CARS24 that operates in a very challenging category. Our ambition is to partner CARS24 and makes it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team have been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”

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MS Dhoni Seen In Multiple Avatars In Lowe Lintas CARS24 New Campaign

Sudha Tibrewal — Mon, 20 Jul 2020 18:16:32 +0000

A new campaign that highlights the way of selling cars directly to its customers is launched by India’s fastest growing tech-enabled-car company, CARS24. This campaign talks about various offerings like ‘instant payment’ and ‘free RC transfer’ that are part of the new customer-to-customer model. An integrated campaign to promote this new offering was conceived by Lowe Lintas Delhi. The integrated campaign featuring MS Dhoni is live across multiple mediums. The campaign strengthens the brand’s visibility and inspires trust among its customers. Selling a car can be a difficult and tedious task that not just requires effort to close a deal but involves numerous calls and haggling for price. MS Dhoni is shown in multiple characters in its campaign film like a seller of a car as well as an interested buyer. Keeping the “Car bechni ho, toh CARS24” idea at the core, the film intends to capture the problems related to the authenticity of a potential customer faced by sellers when selling their car. Focusing on direct interaction and legitimacy of the customer, the brand now proposes “Ab direct customer ko car bechni ho, toh bhi CARS24!”

Commenting on the development, Nida Naushad, Brand Head, CARS24 said, “We are super excited since this is our second campaign with MS Dhoni and after the success of the Dhoni Review System we have even higher hopes for the new one. This campaign highlights that customers no longer have to go through the hassles of looking for the right buyer for their car and also focuses on the benefits of selling directly to the end customer; hence it gives our customers the best of both worlds.”

Commenting on the campaign idea, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas said, “In our first initiative for Cars 24, we spotted a unique problem – that sellers often don’t realize buyers are right around where they are, closer to them than they think. And we got Dhoni to play on the front foot, showing second-hand car sellers that Cars 24 was indeed the best place to meet those buyers, directly.”

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Ogilvy responsible for Creative of Cars24

MS Dhoni Seen In Multiple Avatars In Lowe Lintas CARS24 New Campaign