The campaign, called “Level Up Your Imagination”, is LEGO®’s largest activation of the year. It encourages kids to step into meaningful play by elevating their creativity. To support the campaign, Wunderman Thompson Hong Kong created a mobile game and social media content that integrates with LEGO®’s larger in-market activation strategy. The campaign spans two markets – Hong Kong and Taiwan.

The game is available on mobile via this link: hk.legosummer2020.com

Currently, Wunderman Thompson Hong Kong is LEGO® ’s social media agency in Hong Kong. In past campaigns such as Brick at Home and LEGO® Vehicles, it has supported the brand.

“Our relationship with Wunderman Thompson Hong Kong over the years has given us the confidence to entrust our biggest campaign of the year to them. Our shared ambition is to reach out to more local kids, bringing them truly rewarding and stimulating play experiences that inspire their creativity and imagination,” said Candice Wong, Digital Marketing & E-Commerce Manager, LEGO® Hong Kong & Taiwan.

“It’s incredibly rewarding to partner with one of the world’s most iconic brands, and to help take LEGO® into the hands of children across Hong Kong who will treasure their experience of play and discovery,” says Matthew Parry, Managing Director, Wunderman Thompson Hong Kong.

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Firework is a Silicon Valley-based startup growing in open video platform offering ownership and publishing control to the creators. The company serves as a great platform to reach a mass audience by associating with 400+ ventures across the globe.

“Open Story Page” now offers a chance for creators and entrepreneurs to create their own pages and advertise regardless of the followers they already have. Content creators can independently create their own platform without the involvement of Fireworks. In this concept, revenue is generated in two ways, one is through the views in the network and the other is through advertising on their OSPs. The creators can earn 100% of the revenue independently and Fireworks get a share only if the company asks them to create inorganic video views.

“Firework fully understands the gaps in the short video space and with OSP (Open Story Page), that changes the dynamics in the way creators, publishers and brands derive value in the short video space. Firework has built the next-generation short video platform that uses the open web – meaning, an app is not needed for the content to be consumed. The OSP will be a framework on which Firework will further innovate and build unique capabilities to further empower the creators and partners. It will truly be a game-changer in the business and will re-define the ecosystem and relationships within,” says Sunil Nair, CEO of Fireworks.

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The tournament is held on Saturday and offers exciting prizes like cash prize of 1 Million, Harley-Davidson Street 750 superbike, and will win a trip to Los Angeles, USA to party with Dan Bilzerian. The free registration is done via the BLITZ POKER website and apps.

Launched on August 10, the game was a great hit among the Indian market as the game allows poker players to earn money with zero to minimal deposits. The game is downloaded by many as it is easy to use and even offers opportunities for even beginners to take part in tournaments and such. BLITZ POKER also has an effective support system and offers immediate help to the players via E-mail, call and chat to solve their problems and queries.

“When I decided to launch a poker product in India, I wanted to make sure it was done right. This is India’s biggest Freeroll poker tournament. The tournament is open to everyone, with great prizes in store for the winner including a huge INR 1 Million cash reward, a Harley-Davidson superbike and a trip to Los Angeles to party with me,” says Dan Bilzerian while commenting on the Freeroll tournament.

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David Hilbert, Kia UK marketing director, told AM that while some brands put marketing spend on pause during the crisis, the Korean manufacturer’s strategy was always to continue investing. For its e-Niro campaign with Robert De Niro Kia also continued with its TV advertising, while again, other rivals put spend on hold.

With dedicated models for the European market, Kia is planning to launch 11 EVs globally by 2025. In 2021, the first of Kia’s next-generation EVs will be introduced to Europe, constructed on a unique platform specifically engineered to accommodate an EV powertrain. A crossover design, a range of more than 300 miles, and a sub-20minute charging time will be offered.

Hilbert also put Kia’s 28% year-on-year increase performance partly down to the investment in brand awareness, while pent up demand can explain the increase in new car registrations in July.

Some manufacturers have marketed the fact they are able to offer payment holidays and putting post-lockdown deals together, Hilbert said Kia’s strategy is just to focus on confidence in the product.

Hilbert said “As a result, we had a greater share of voice in April and May and that’s really worked for us ahead of dealerships reopening in June. The e-Niro has seen a 460% surge in interest year-on-year and I think the lockdown has focussed customers’ minds on looking for more environmentally friendly driving.”

He said, “We’ve invested in our brand power, awareness and the product and less about customers looking for a deal. We still want to get customers into cars and dealerships with the safety measures we have in place. That’s been our focus.”

To help retailers better interact with customers in a way they prefer Kia is currently launching live chat and video technology across its dealer network.

The post Kia Benefits From Maintaining Digital Marketing During Lockdown appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

The campaign focuses on YouTube search intent and brings branding impact among the audience. The Pan-India customers are their target audience as they operate by creating brand awareness through YouTube search ads. This facilitates the advertisers to advertise following their customer’s YouTube ads.

Rubeena Singh, CEO, iProspect India said, “iProspect has always worked towards providing innovative solutions to its clients and has always been an early adopter of products and technology. Google, recently, has made the feature available as a Beta. We leveraged it for our client Angel Broking and are the first to execute this product in the BFSI sector.”

Commenting on the campaign, Prabhakar Tiwari, CMO of Angel Broking said, “Through this campaign, we are enhancing our digital engagement across the country and driving awareness around our brand and services. We are extremely happy to be the first company in the sector to opt for this.”

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Levi’s, the well-known apparel brand that had earlier stopped its advertisement in social media platforms, is planning to resume its advertisement earlier this month. Company executives and brand experts are speculating that this disengagement is temporary in nature and brands would make a comeback, but it will take some time for things to normalize.

“This will continue for some time and one needs to see what action needs to be taken. Facebook does need to get its act together. They are getting into controversies too often; better stakeholder management is required,” said an executive at a packaged goods company.

The digital advertising market in India is growing at a fast speed and is estimated to reach 17000 crores with brands which are engaged on multiple platforms like Facebook, Google search, YouTube banners other than engagement in Instagram and Twitter, but there is still a concern which revolves towards the spread of fake news, hate speech, and content moderation.

As per a recent article in the wall street journal, the Facebook executive in India took the matter of hateful posts by the members of the ruling Bharatiya Janata Party lightly, which made the Congress party inform Facebook CEO Mark Zuckerberg about the hateful posts and urged him to look into the allegations. On 1^st of July, Facebook blogpost, Nick Clegg, vice-president, global affairs and communications, Facebook, said that: “Billions of people use Facebook and Instagram because they have good experiences — they don’t want to see hateful content, our advertisers don’t want to see it, and we don’t want to see it. There is no incentive for us to do anything but remove it. Facebook does not profit from hate.”

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For transactions in Android and Web in countries where Facebook Pay is available the platform will not collect any fees from small businesses and creators for the next year.  Small businesses will get an advantage to keep 100% of the revenue generated from paid online events. On the other hand, SMB’s will get 70% of the revenue generated from the App Store after 30% of it is reduced in the form of App Store Tax this has been done because Facebook Pay is not available on iOS. These days saw a rise in the number of educators, media publishers, creators, and brands who have been using the online platforms to conduct webinars, virtual concerts, training sessions, events, and much more, keeping the norms of social distancing intact.

In earlier times, paid events were held on video conferencing platforms which used to generate a unique link to the participants and payments went to third party services.

Facebook has channelized its efforts to bring this together into one place. As now most of the paid events are promoted on Facebook,  it has become very easy for the participants to get a chance to participate in the events as everything is available on the same platform and in one place.

The social networking platform has also improvised its Chat Plugin feature which enables businesses to chat with their customers on the website without logging themselves into Facebook, with the up-gradation process in place non-Facebook consumers can also get a solution for their issue.

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This happens to be the most recent effort from Facebook to bring individual products and apps together. For the past two years, Instagram and WhatsApp got itself re-branded in an effort to amplify user’s awareness about the apps that are owned by Facebook. Chief Executive Officer, Mark Zuckerberg, is planning to announce plans to combine all the company’s messaging services.

Facebook acquired Instagram, for $715 million in 2012 and now has more than 1 billion users which have helped it to generate more than a quarter in the social-media company’s revenue as compared to last year. The team who will be in charge of direct messaging on Instagram will report to the Facebook Messenger team. The company is in the process to rebrand Instagram as “Instagram from Facebook.”

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Due to lockdown, business owners and sellers are using Whatsapp Business to communicate with their customers. It has helped them to increase their service and keep in touch with the prevailing customers. It has been reported that WhatsApp business has a download rate of 91 Million in India in the past few months. It has crossed 105 Million downloads in the second half of the last month and around 98% of the downloads are done in Android phones.

Shashank Mittal, a departmental store owner in Delhi said,” WhatsApp Business helped us communicate with users and push inventories and offers virtually because there was very little offline interaction during the lockdown period.” People also prefer this over other social media platforms like Instagram and Facebook as it is user-friendly and easily available everywhere.

“All types of customers, irrespective of age, income, and status use WhatsApp. Since people spend a lot of time on the app, it’s natural for small and medium-size merchants like us to engage existing customers there,” said Amol Dalmia of a Gurugram-based drycleaning.

Due to their growing user base, WhatsApp is also looking for widening their local team and is how hiring marketing managers for Small and Medium Business (SMB) and Commerce. With the launch of WhatsApp pay, the app is seeing tremendous growth in recent times and is widely adopted by small business owners and merchants all across India.

The post WhatsApp Becomes The Business Owner’s New “Best Friend” appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

The agency will drive the overall SEO strategy for the brand. It will be involved in improving keyword results, search results, link building strategy, and optimizing the website for organic SEO. The aim is to strengthen its digital presence and build a strong digital community to engage with their customers. The brand aims to become a nationwide phenomenon and a household name.

With Neil Patel Digital India on board, Karagiri aims to strengthen its digital presence and build a strong digital community to engage with their customers.

Commenting on this win, Pradeep Kumaar, CEO Neil Patel Digital India, said, “We are thrilled with this association, Karagiri is a reputed brand in the women’s ethnic segment. Within a short span, it has been recognized as India’s most trusted Ethnic Brand. We are looking forward to working with them to enhance their online reputation with our solutions. We are confident of reaching the right target audience and improving the brand’s engagement by driving more sales.”

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