With the ongoing pandemic, immunity has become the quintessential ‘buzz’ word with everyone wanting to strengthen and boost their immune system with several available solutions. However, is that enough ask Makhija in the new campaign and says “Woh protection hi kya jo perfect protection na de?”

The film further highlights the importance of consuming Vitamin C in its natural form with Amla and Pooja Makhija talks about Fast&Up’s effervescent immunity booster Charge as the most effective way to do so.

Through this film, Makhija raises an important point of building a good immune system as that is the best shield to protect ourselves in the given times and reduce the risk of falling ill.

Varun Khanna, co-founder, Fast&Up said, “As a brand, we have shared views with Ms. Makhija on making quality nutrition a priority for prevention and not a remedy in times of a crisis alone. Long before the pandemic, we were talking about taking Charge of health and boosting immunity to strengthen the body’s defense system. Indians are already awakened to the importance of good health and nutrition and at Fast&up, we are trying to cater to this growing demand.”

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Due to COVID-19, people have become more health-conscious and are now opting for more health-related products. Health products and sanitary products have seen a great rise in the demand and supply due to the current situation.

Fast&Up is now offering a wide range of health products like Vitamin Tablets, Energy gels, calcium supplements, magnesium supplements, and so on.“Covid-19 has expedited the growth for us as the early acceptors were sports etc. That age group has now widened with increasing understanding of the need for it, as Covid-19 shows our vulnerabilities. We are now trying to get better solutions for masses,” says Varun Khanna, Cofounder of Fulllife, the company which manages Fast&Up.

The company has recorded a 50% CAGR growth in the past four years. They are now operating in around 15 countries with Himachal Pradesh and Maharashtra as their main manufacturing spot. They have a huge market base in countries like the Middle East, US, and so on.

“We are just about scratching the surface of the immense potential of tier 2 markets. There is great potential for growth here. I believe localization and word of mouth play a critical role in these markets. Tapping into local communities is also a great way to gain inroads into this market, says Khanna while commenting on their growing business.

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