As per the e-commerce giant, this partnership will act as a boon for MSME sellers who are looking for new areas of growth as they are struggling to revive their businesses even during this coronavirus pandemic. Flipkart has 250 Mn registered customers who claim that they have 2 lakh sellers across India, out of which 50% have their origin from Tier 2 and Tier 3 cities.

“The partnership with Sastodeal, a homegrown brand like ours, will not just open doors for a wider market reach to our sellers but also allow them to boost their business significantly. E-commerce business in Nepal has huge potential as more and more consumers take to online shopping. The trust a brand like Flipkart has amongst consumers along with the love of a local company like Sastodeal, makes the value proposition for consumers even more exciting,” said Jagjeet Harode, head of the marketplace at Flipkart. 

Private brands of Flipkart MarQ and SmartBuy will also have their listings done on Sastodeal platform that focuses mainly on electronics, home appliances, home décor as well as furnishings. In the first phase of the partnership, more than 5000 products across different categories will be listed on the Nepalese  E-commerce platform. Flipkart has been trying out a number of measures and relentlessly experimenting with diverse offerings in order to diversify its eCommerce business and attract more customers. This month Flipkart reported that it was trying to tie up with neighborhood stores with the prime motive to boost up its presence in the grocery segment and this was meant to give a counter-attack to Reliance’s JioMart.

In the month of July, Flipkart made an announcement that it was entering the hyperlocal delivery space in order to compete with Dunzo which is backed by Google and is the biggest player. Flipkart Quick services will help to leverage the capabilities and the supply chain management of Flipkart’s technology and will also help to deliver more than 2000 products across various other categories such as grocery, fresh, dairy, meat, mobiles, electronics accessories, stationery items, and home accessories — in the first phase. The platform will also be including neighborhood Kirana stores onto its network. Its currently functioning in Bengaluru and will slowly expand to the rest of the country in the coming months.

A report from June showed that Flipkart was planning to increase the commission that it charged from sellers, as the company experienced a demand for non-essentials after the lockdown. The increment in the commission across product categories will make sellers either to raise prices of their products or bear losses, in, either way, it is bringing profit for Flipkart in terms of its GMV or burn.

As per reports, commissions for products would be increased in areas such as the local shipping charges. 

A spokesperson for the All India Online Vendors Association (AIOVA) had said, “The price hikes by Flipkart need to be rolled back, and they should instead reduce their fees for sellers to survive while giving the best benefits to consumers. With the revised fees, the sellers will be forced to increase prices by 5-7%, depending on category and selling price.”

A Flipkart spokesperson had told that it was working with lakhs of sellers so they could resume operations. “We regularly revise our commissions and shipping rate cards based on business metrics and this is a periodic exercise.”

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Leaders from Flipkart’s business, operations, product and technology will guide the selected groups as well as bring out the best industry practices, in addition to its master class sessions which will be conducted by industry experts.

The programme aims to provide tools, frameworks, knowledge and an ecosystem to help startups create “world- class value-driven” products by supporting them in building market-ready solutions, Flipkart said.

The programme Flipkart Leap has identified five distinct themes that helped to shortlist the high potential startups —Design & Make for India, Innovation in Digital Commerce, Technologies to Empower the Retail Ecosystem, Supply Chain Management & Logistics and Enabling Relevant Deep Tech applications.

“These themes have been identified to tap into the most innovative solutions in the technology and consumer internet space, uniquely built for Indian consumers,” the statement said.

The focus is on bringing digitization and tech advancement in these thematic areas, including any startups that will be working on disruptive solutions that have the potential to transform the landscape of e-commerce in the next five years, it was stated. PTI

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Flipkart CEO Kalyan Krishnamurthy said, “We’re grateful for the strong backing of our shareholders as we continue to build our platform and serve the growing needs of Indian consumers during these challenging times.” He further added, “Since Walmart’s initial investment in Flipkart, we have greatly expanded our offer through technology, partnerships, and new services. Today, we lead in electronics and fashion and are rapidly accelerating share in other general merchandise categories and grocery, providing increasingly seamless payment and delivery options for our customers. We will continue innovating to bring the next 200 million Indian shoppers online.” 

The 13-year-old firm Flipkart has a lot of other platforms under it which includes Flipkart, Digital payments platform PhonePe, Fashion and lifestyle specialist Myntra along with logistics and delivery service EKart which is committed towards better delivery and logistics in all the major cities. Flipkart which has a rivalry with Amazon in India brought out some figures stating that its active number of customers rose up to 45% in this financial year that ended in March. In comparison to last year, the number of transactions is 30% more with 1.5 billion visits per month. 

The company has taken an important step towards making the platform easily accessible for all the sellers and MSMEs by including voice assistants and local language interfaces in their system which has proved to be convenient for all non-English speaking customers in the various parts of the country. Flipkart comes with a huge catalog and a good number of products. In its list, it includes 80 categories and 150 million products. In addition to this to make shopping on Flipkart a pleasant experience, the company has introduced Cash-on-Delivery, No-Cost EMI, and easy returns. PhonePe an associate of Flipkart has reported an annual total payments value (TPV) of $180 billion from 500 million monthly transactions.

“Flipkart continues to leverage its culture of innovation to accelerate growth and enable millions of customers, sellers, merchants, and small businesses to prosper and be a part of India’s digital transformation,” said Judith McKenna, President, and CEO of Walmart International. Adding a point to it, he said, “Kalyan and team have a clear vision and are relentlessly focused on giving Indians frictionless choice in how they shop and sell online. We’re excited to see what the future holds as they continue their journey to become India’s most trusted eCommerce marketplace.”

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Both the shows introduced by Flipkart are designed to serve different purposes. If on one hand, ‘Super Fan’ is a celebrity aimed quiz show, ‘Fake or Not?’ on the other hand spreads the need to stop misinformation and help people to identify real from fake in light and fun-filled manner.

The shows are hosted by a well know film critic Anupama Chopra.  Coming to ‘Super Fan’ the show format is such that it will bring out the other side of well known Bollywood sensations and people would be able to peep into the less known lives of these Bollywood celebrities. The show has some big names in its list, some of the names include Kareena Kapoor Khan, Sara Ali Khan, Ananya Pandey, Taapsee Pannu, and Jacqueline Fernandez, among the others.

‘Fake or Not?’ coming straight from Flipkart Video with support from United Nations has actress, comedian, and writer Mallika Dua as its face. Mallika Dua here plays the role of a news anchor ‘Mythika Dutt’ who is all set to reveal fake news and beliefs before the viewers. The show is based on information with an added touch of humour specially designed to educate the audience to share their details only when they are confirmed with the information, and it is verified. During this COVID times when there are a lot of misinformation circulating around, the show does its part and tries to clear any misconceptions relating to the ongoing pandemic 

Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart said, “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers every day. As the mobile screen continues to be the primary access point for personalized commerce, content, games, and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us every day and spend more time on the app.”

Flipkart’s unique platform has ensured entertainment and productivity for its viewers. With contents like these, it is well accepted by the viewers, because of its freshness and also that the content is mobile friendly and 80% of it is accessible on mobile phones, which is to the very delight of the customers. Viewers today are in search of small content that is informative as well as entertaining. With people mostly staying Indoors Flipkart videos unique choice of content has made it the first in the preference list.  The platform continues to work with other big names as its partners and effectively bring interactive content which is a class apart, across various areas and narratives. 

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