The film has been made by Digitas India, it starts with a mother, who can be seen applying the four dots of Goodknight Fabric Roll-On on her child’s clothing, and creating a protective shield around her child while he is staying indoors.

This goes the same for other children as well who indulge themselves in various other activities like playing underneath a table, or hiding at the back of the curtains, and also for newborn babies who are smiling away in a crib, these are all the places where the risk of a mosquito bite is the most.

Sunil Kataria, chief executive officer- India and SAARC, Godrej Consumer Products (GCPL), said, “Given the current context, almost all parents are forbidding their children from stepping out owing to safety concerns. Given all this, we want to ensure that kids are safe from the threat of hidden mosquitoes indoors. Through this film, we want to bring out how Goodknight Fabric Roll-On will ensure protection even from hidden disease-causing mosquitoes while young ones are indoors and ensure uninterrupted playtime for children of all ages.”

Mark Mcdonald, executive vice president and head of creative, Digitas India, said, “The film is a fun and engaging look at how kids have adapted to the new reality of being confined indoors. Rather than treat it as a deterrent, most have converted their homes into mini playgrounds. From corners and curtains to tables and chairs, everything is now a source of fun and play. And just as we did with the outdoors, Goodknight Fabric Roll-On is here to assure mothers that their kid’s playtime is completely protected.”

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