The launch of the Protect Range of surface disinfectants is a move towards bolstering that purpose. Adhering to the norms of this ‘new normal’, Marico Limited aims to drive meaningful partnerships within the ecosystem to provide the best in class hygiene solutions to corporates and service providers.

There is a significant shift in consumer behavior towards adopting conscientious safety and hygiene practices due to the global pandemic. This has led to a steep surge in demand for personal, domestic, and out-of-home sanitizing and disinfecting solutions. Moreover, as the unlock eases and people venture outside the comfort of their homes they are focused on alleviating hygiene and safety concerns.

Marico announces its partnership with India’s leading mobility platform and one of the world’s largest ride-hailing companies, Ola, to help them continue to offer safe mobility services to all. Ola will provide The Protect range to the driver-partners and it will be used by them to disinfect commonly used surfaces like the seat, inner panel, handles, etc before every ride. This partnership is poised to further Ola’s Ride Safe India initiative that has been launched to ensure strict adherence to safety and hygiene protocols thereby enabling the customers and driver partners to experience safe and best in class mobility services.

Marico has also partnered with HDFC Limited, India’s premier housing finance company where Marico’s Protect range will be instrumental in safeguarding their customers and employees in offices across India. The Protect range will help create a hygienic and sanitized work environment for both HDFC employees and the customers who walk into their offices.

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