Due to the lockdown restrictions, brands are finding new and innovative ways to connect with the brands. On that note, Hyundai has launched various digital campaigns to keep their customers engaging in these tough times. Numerous campaigns like #HaqHainHumara, #HyundaiCares, and #TheNextDimension have captivated the customer’s attention in recent times.

The brand has seen a 25% increase in their website traffic since lockdown. The company’s #TheNextDimension campaign gave a surreal virtual experience to the audience by showcasing their blockbuster products of 2020 – All New CRETA – The Ultimate SUV, Spirited New VERNA and the New TUCSON. The campaign was streamed on all digital platforms which bagged 177 Million views and a reach of 210 Million and have become one among the top 10 most-watched advertisements on YouTube in July 2020.

Their #HuqHainHumara commercial featuring their brand ambassador Shah Rukh Khan has over 123 Million views on YouTube and became the most-watched commercial. The commercial brought out the undying spirits of the people and urged them to stand together to push through the campaign.

“Through our relentless pursuit of innovation, we have bridged the gap to seamlessly connect customers with Brand Hyundai. Guided by our ‘Future Ready’ Business Strategy, Hyundai has been quick off the mark to adapt to this New Normal and by creating gripping & futuristic content amalgamated with leading virtual platforms, Hyundai has gone on to bring forth the most interactive virtual experiences through its digital campaigns,” said Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd.

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