Due to the lockdown restrictions, brands are finding new and innovative ways to connect with the brands. On that note, Hyundai has launched various digital campaigns to keep their customers engaging in these tough times. Numerous campaigns like #HaqHainHumara, #HyundaiCares, and #TheNextDimension have captivated the customer’s attention in recent times.

The brand has seen a 25% increase in their website traffic since lockdown. The company’s #TheNextDimension campaign gave a surreal virtual experience to the audience by showcasing their blockbuster products of 2020 – All New CRETA – The Ultimate SUV, Spirited New VERNA and the New TUCSON. The campaign was streamed on all digital platforms which bagged 177 Million views and a reach of 210 Million and have become one among the top 10 most-watched advertisements on YouTube in July 2020.

Their #HuqHainHumara commercial featuring their brand ambassador Shah Rukh Khan has over 123 Million views on YouTube and became the most-watched commercial. The commercial brought out the undying spirits of the people and urged them to stand together to push through the campaign.

“Through our relentless pursuit of innovation, we have bridged the gap to seamlessly connect customers with Brand Hyundai. Guided by our ‘Future Ready’ Business Strategy, Hyundai has been quick off the mark to adapt to this New Normal and by creating gripping & futuristic content amalgamated with leading virtual platforms, Hyundai has gone on to bring forth the most interactive virtual experiences through its digital campaigns,” said Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd.

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The anthem titled “Haq Hain Humara,” features Hyundai’s brand ambassador, Actor Shah Rukh Khan. The song mainly focusses on the frontline workers such as doctors, teachers, and social workers who are struggling to keep us safe and secure. Starting with an Ariel shot of various locations of the city, the song explores the different lives of the frontline workers and their families. In spite of giving us a pleasant visual, the song also succeeded in giving us a solid sense of hope.

The song is composed and sung by the visionary Music Composer, Vishal Mishra in association with Universal Music Group and Brands (UMGB) with the famous lyricist Manoj Muntashir. Shah Rukh Khan in his statement said that he is proud to be part of this tribute to humanity and its undying spirit. He also said, “The ceaseless commitment from the frontline heroes and the small acts of kindness all around us which are the pivots for rebuilding the nation. As we all look forward to the future, I’m sure this anthem will bring positivity and hope for a better tomorrow!”

At the release of the anthem, Mr. SS Kim, MD, and CEO of Hyundai Motor India Ltd said, “Hyundai has become an integral part of India over the last two decades, our success is intertwined with that of our valued customers who strongly believe in the Spirit of Hyundai. Through these challenging times, we have stood by the citizens of this great nation, and looking back, we must salute the standing strong spirit of India that is witnessed in the people’s fight to bring back Normalcy. “Haq Hai Humarai” is our humble tribute to the country’s solidarity, relentless spirit and never give up attitude in these testing times. We truly believe Together We Can and Together We Will build a ‘New India.”

Kim also pledged that Hyundai will be an active participant in helping the nation in its recovery and chart a path for growth. Vishal Mishra and Manoj Muntashir also said, “This song is a feeling of gratitude extended to all the COVID warriors and we wanted to convey that free-will and the spirit to soar higher is our right and no matter what the circumstances may be, it is our tough resolute that will get us back on our feet and help us to keep moving forward. The song is an articulation of the New India.”

The song served to be a great motivation for people and their willpower to push through and come out of this tough time.

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