Proceeding with the Independence Day celebrations, the brand engaged its listeners with an interactive session ON-AIR and asked its listeners to pick up a brand randomly and say, as to why they prefer that particular brand over others. Be it their first Maruti car or something as simple as Nandini milk, people gave interesting replies and also shared the memories that they relate with the brand.

In addition to it, they ran a series of capsules ON-AIR in line with the topic of showcasing ‘Our Economic Warriors’. The sound-bytes highlighted a number of Make in India businesses with their origin and how they contributed towards the economic transformation. Brands which made to the IndigoMusic.com’s list were Infosys, Britannia, Titan, Reliance, Amul, etc.

The campaign was launched with the prime motive to celebrate these businesses and their praiseworthy contribution towards building the country’s economy.

This also meant that listeners would get a chance to re-live and cherish the fascinating stories which stood behind these businesses. And finally, the campaign is an attempt to create a connection between the listeners and the brands that would go strong in the coming years.

The post IndigoMusic.com Celebrated India’s Economic Warriors This Independence Day appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

Speaking on the launch of the campaign, Mr. Harish Kurudi, Vice President and Head – Products & Marketing, Aegon Life Insurance shares, “Independence in current times has a whole different meaning than what it was years ago, and it keeps evolving with changing times. While there are many ways to achieve freedom, the current unforeseen COVID19 pandemic has urged people to sit back and think about security for themselves and their loved ones. Protection through life insurance is one way of securing family finances and ensuring tension-free life, thus obtaining #TensionSeAzaadi”.

He further added, “Aegon Life has always designed product solutions as per the customer needs and as the situation demands. Our industry-first “Life Insurance with COVID-19 Hospital Cover’ policy on Flipkart app provides a life cover of up to Rs. 50 lakhs and hospitalization cover of Rs.5 lakhs on a positive diagnosis of Covid-19. The policy is designed to provide maximum benefits to the insured.”

Sharing more light on the campaign, Mr. Suvajyoti Ghosh, Founder, and Chief Creative Officer, Brandmovers said “Aegon Life’s Life Insurance with COVID-19 Hospital Cover helps a lot of us, and we decided to highlight that in a way that doesn’t make anyone step out of their safe zone. Of course, there is always a risk of putting out a message conveyed through non-actors, but we believe that the insight will hit the right chords. Especially in times when everyone is looking for safety and the freedom to resume their lives.”

Speaking on the launch of the campaign, Mr. Harish Kurudi, Vice President and Head – Products & Marketing, Aegon Life Insurance shares, “Independence in current times has a whole different meaning than what it was years ago, and it keeps evolving with changing times. While there are many ways to achieve freedom, the current unforeseen COVID19 pandemic has urged people to sit back and think about security for themselves and their loved ones. Protection through life insurance is one way of securing family finances and ensuring tension-free life, thus obtaining #TensionSeAzaadi”.

He further added, “Aegon Life has always designed product solutions as per the customer needs and as the situation demands. Our industry-first “Life Insurance with COVID-19 Hospital Cover’ policy on Flipkart app provides a life cover of up to Rs. 50 lakhs and hospitalization cover of Rs.5 lakhs on a positive diagnosis of Covid-19. The policy is designed to provide maximum benefits to the insured.”

Sharing more light on the campaign, Mr. Suvajyoti Ghosh, Founder, and Chief Creative Officer, Brandmovers said “Aegon Life’s Life Insurance with COVID-19 Hospital Cover helps a lot of us, and we decided to highlight that in a way that doesn’t make anyone step out of their safe zone. Of course, there is always a risk of putting out a message conveyed through non-actors, but we believe that the insight will hit the right chords. Especially in times when everyone is looking for safety and the freedom to resume their lives.”

The post Aegon Life Insurance Rolls Out New Campaign #TensionSeAzaadi appeared first on Latest stories from Media, Advertising, Marketing and Startup world.

2020 has been a year of disaster for all the people around the globe. India, especially, is very much affected by the mishappenings occurring around, from fighting the global pandemic to a deadly gas leak, to facing massive floods and then losing our brave soldiers at the border to losing some precious talents in the Industry, we Indians have endured it all. Its high time now that we inject the feeling of HOPE and COURAGE as these two sentiments will be the primary force that will help us keep going.

With Independence Day approaching, Lightstream and Songfest India have come together with 115 children from places across India to convey the message of Hope, Courage, and Determination, through a beautiful melody named “O Bandeya.” The music has been released on the Being Indian social media handles across Facebook and Instagram and also it made its way to Songfest India’s Youtube channel. The music video is a tribute to India’s Independence day as it spreads out the message of courage and hope coming straight from young hearts. The audio is streaming on Jio Saavn, Spotify, Apple Music, and others

The music video features young children from all over the nation coming together and joining hands to remind each one of us the strength and courage that we have in our selves. The video is self-shot footage from 115 kids, who range among being singers to instrumentalists, and all have contributed to this beautiful song. Among the child artists who can be seen in the video are Shreya Basu, a finalist from Voice India Kids & Sarisha Kabra, who is known for lending her voice for TVC jingles.

Speaking about the initiative, Anuraag Srivastava, COO, Rainshine Entertainment, & CEO, Lightstream, says, “At Lightstream we have always believed in creating high impact, purpose-driven content for our brand partners. Music and video are two powerful mediums to deliver a message and its underlying emotions. In Songfest we have found a perfect partner to create music-driven branded content that has a deep purpose. “O Bandeya” the music video is our first collaboration and one that we feel will resonate with Indians across the globe.”

Says Meghna Mittal, CMO Songfest India, “Music plays an important role in shaping the mood and mindset of people and we believe this anthem will fill up the listener with courage and hope. O Bandeya is a direct message from 115 kids, the future of our country, to each and every individual out there. We are excited to have partnered with Lightstream who resonates with our philosophy of creating meaningful content and we urge our viewers also to be a part of this initiative and spread the message of hope with everyone.”

Songfest & Lightstream are into many more unique, music-based content solutions for brands with a few promising ones in the pipeline.

The post Lightstream and Songfest India Partners To Launch Heart-Touching Music. appeared first on Latest stories from Media, Advertising, Marketing and Startup world.